Tao Te Ching 17

In the highest antiquity, the people did not know that there were their rulers.

In the next age they loved them and praised them.

In the next they feared them.

In the next they despised them. 

Thus it was that when faith in the Tao was deficient in the rulers, a want of faith in them ensued in the people.

How irresolute did those earliest rulers appear, showing by their reticence the importance which they set upon their words! 

Their work was done and their undertakings were successful, while the people all said, 'We are as we are, of ourselves!'